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Design2024

Nova Brand Identity

A full visual identity system for a technology startup, from logo mark to product UI kit.

Nova Brand Identity cover

Overview

A brand identity built to work everywhere it lands: a geometric logo system, a typographic scale, a colour system with accessible contrast, and a component kit that maps straight into code.

The Problem

The startup had three inconsistent logos, no colour rules, and every deck and screen looked like it came from a different company.

The Solution

One mark with defined variants, a token-based colour and type system, and a documented kit so the team could stay consistent without a designer in the room.

Features Built

  • Primary, stacked, and icon logo variants
  • Accessible colour system with tokens
  • Type scale and usage rules
  • Social and thumbnail templates
  • Product UI component kit
  • Written brand guidelines

Technology Stack

  • Figma
  • Illustrator
  • Design Tokens

Screenshots

Project Timeline

  1. Week 1Research, moodboards, direction
  2. Week 2Mark design and refinement
  3. Week 3System, templates, and guidelines
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